WEBSITE OWNERSHIP AND WHY IT MATTERS
Why should you own a Real Estate Website?
When you have a Real Estate website, it is important to have ownership over all of its components, such as the domain name, media, design elements, and website so you can have full control over the website at present and in the future. Many web developers and marketing agencies are offering real estate websites based on a subscription (rental) plan and charging the Estate Agent a monthly subscription fee. In this specific case, the Estate Agent has an ongoing dependency on the website developer while using the developer’s software (website) on a rental basis. If the vendor discontinues the service for any reason, the Estate Agent no longer can operate the website and all property listing information is lost.
Depending on how the subscription is enforced technically, this injects some considerable uncertainty into whether the website you use today will still be there, to use tomorrow. At Realty2Go we are aware of the cons when using a Real Estate website on a rental basis (subscription), and are offering all our Realty2Go websites, exclusively as a one-time purchase, based on a personal website license. This means that when you are purchasing any of our websites, the website is yours forever. Ultimately, it is up to you to properly examine the specific needs of your Real Estate business and wisely decide what would be best.
