What is On-Page SEO?
On-Page SEO is the process of optimizing your website pages to rank higher in search engine’s search and gain traffic to your Real Estate website. On-Page SEO practices include optimizing title tags, content, internal links and URLs. The content of your Real Estate website plays a vital role in On-Page SEO. A Real Estate website does not have to include only property listings, it has to include real estate relevant content, like blog articles and informative description pages, determined through your right keywords. On-Page SEO can be done by the Estate Agent and do not need special knowledge, just following some basic rules and by using the SEO tool we have added for free with all of our Realty2Go Real Estate websites. There are certain rules to follow when inserting your real estate keywords:
Add keywords to your Title, URL and website content
The title tag is the most important on-page SEO factor because the title tag gives search engines a high-level overview of what your page is all about. The closer the keyword is to the beginning of the title tag, the more weight it has with search engines. Your keywords should be in the title of your pages and posts, but also in the description of your property listings, pages, and blog posts. You have to find out the most searched phrases using your keywords and include them in your title. To find out the most searched phrases go to Google search and enter your keywords. At the bottom of the search, you will see the relevant searches that are suggested to you by Google. These are the phrases that most people use when searching for your keywords. With regard to the website content, longer website content gets more traffic than the short one.
A meta description is a 160-character snippet, that summarizes the pages content. On a search engine results page, the meta description appears under the page title and URL. Search engines show the meta description in search results mostly when the searched-for phrase is contained in the description. Use unique, keyword-rich meta descriptions.
Avoid keyword stuffing
The keywords ratio to the body of your article or blog should be around 1%. The keywords ratio should be around 1%. This is the reason why longer content is preferred so that you can insert more keywords without going more than 1%.
Use images in your articles and listings with keywords
Using images on your real estate website are very important. To optimize them, your image file name should include your keywords. Rename images before or when you upload them to the website’s media library.
- Use your target keyword in the first 100 words of your blog article, page or property description
- Add the H1 tag to your listing or blog/page title and check that your keyword is inside of the H1 tag.
- Include your target keyword in at least one subheading, and wrap that subheading in an H2 tag
- Keyword frequency: It is how many times your keyword appears in your content. In a normal description include your target keyword a few times. As long as you use your keyword naturally a few times, that’s ok and Google would not consider it as keyword stuffing.
- Optimize your URLs for SEO. Make your URLs short and include a keyword in every URL
If you have videos of your properties add them to the listing description page. All Realty2Go websites offer the possibility to add property videos. Google crawls through your real estate site to see how relevant your real estate agent website is to the search query of your prospective buyers/sellers. If it finds your site relevant, Google will add your website to a better website ranking. High ranking on Google means more exposure, more leads and more customers.