Photo Optimization Tips For SEO

Name Your Images Descriptively and in plain English

It’s really easy to blast through hundreds of product shots and keep the default file name your camera gives them. But before you keep that habit, let’s discuss why that’s not a good idea.

When it comes to SEO, it’s important to use acceptable keywords to help your webpage rank on search engines. Creating descriptive, keyword-rich file names is absolutely crucial for image optimization. Search engines not only crawl the text on your webpage, but they also search for keywords within your image file names.

Optimize Your Alt Tags Intelligently

Alt tags are a text alternative to images when a browser can’t properly render them. Even when the image is rendered, if you hover over it with your mouse pointer, you can see the alt tag text created for that image (depending on your browser settings).

The alt attribute also adds SEO value to your website. Adding appropriate alt tags to the images on your website can help your website achieve better rankings in the search engines by associating keywords with images. As a matter of fact, using alt tags is probably the best way for your real estate website to show up in Google image and web search.